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A Technique for Producing Ideas James Young
Publisher: McGraw-Hill

Writer Kirby Ferguson has summarized a 1965 book called A Technique for Producing Ideas, a method intended to produce new ideas eureka-style. In the eleventh installment of our 52n52 book review series, "A Technique for Producing Ideas" is summarized and celebrated. A few months ago, someone I follow on Twitter (I can't remember who) recommended a book originally published in 1965 called A Technique for Producing Ideas. James Webb Young begins his book A Technique for Producing Ideas with a prefatory note: The subject is properly one which belongs to the professional psychologist, which I am not. One way is to take a look at a very short book called — appropriately enough — ”A Technique for Producing Ideas,” the classic 48-pager from James Webb Young. Regardless of all that the key to success when having an idea, and also understanding how ideas happen, was put into words by the legendary James Webb Young a long long time ago. Every designer would want to know the secret recipe for producing excellent designs - if there was one out there - and in 1944 James Webb Young thought he'd found it. A technique for producing ideas is a little book by James Webb Young, originally written in 1939. James Webb Young writes in A Technique for Producing Ideas the five step process he used in the advertising business to come up with innovative ideas. It is considered quite a classic, particularly among advertising people. I just finished re-reading this classic written in the 60's for about the 4th time. In the newspaper that I mentioned in my last post, Oldham quotes a book that he recommends to his readers. James Webb Young is the inventor of the process, described in his book, “A Technique for Producing Ideas”. A Technique for Producing Ideas is a book that I like to revert to when I'm feeling @ a loss for good ideas. The principle is straightforward. Sure, but how do you get those first couple of ideas? Â�イデアのつくり方-A Technique for Producing Ideas · ニュース/その他 · f:id:toyota_social:20110417181221j:image. The book is called A Technique for Producing Ideas by James Webb Young. "What Were Alleged to be Ideas". The art of producing ideas is down to two things; principles and method.